Sustainability has taken over the fashion industry and -on the contrary to what many believe- it is not a trend, but a norm. Eco-friendly fashion brands are emerging continuously, fast-fashion chains are coming up with new sustainable approaches, and only-online businesses are taking steps towards an ethical customer experience. But what do these actions embrace? […]
Sustainable fashion is about producing clothes, shoes and accessories in environmentally and socio-economically sustainable manners, but also about more sustainable patterns of consumption and use, whichnecessitate shifts in individual attitudes and behaviour. However, there are many ways for fashion companiesto offer a more sustainable fashion, and for consumers to consume more sustainably (greenstrategy.se,1, 2020). Here […]
